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Category: Restaurant Marketing

ezCater creates Chief Sales Officer Chief Strategy roles: Eatery Pulse Streem
Restaurant marketing to Gen Z: Eatery Pulse Streem

Restaurant marketers seek to understand Gen Z: Best practices

Embracing and understanding this next generation of consumer, Gen Z, is important to restaurateurs and restaurant companies across the United States. After all, this is the generation that spends the most of their hard-earned dollars on food prepared outside the home. According to a Piper Jaffray… 24 percent of Gen Z spending is on food. This is the generation that is seeing its maturation occur in a rapidly changing world.

ezCater new Chief People Officer: Eatery Pulse Streem

ezCater taps Janine Allo as first chief people and culture officer

ezCater announced a new Human Resources executive to support the growth of the rapidly-rising business catering marketplace on the heels of its acquisition of Paris-based Go Cater, a corporate catering ordering and spend-management platform. Janine Allo has been named Chief People and Culture Officer. She comes to ezCater with 25 years of experience helping organizations grow in a changing environment. Allo was recently VP of Global Talent at Flex International, and there she helped the company grow amid a transformation and rebranding initiatives.

Macaroni Grill Logo - Eatery Pulse

Macaroni Grill introduces new brunch menu, brunch drinks

omano’s Macaroni Grill continues to build on its sales momentum with a new brunch menu, on the heels of launching its Mix and Match and Unlimited Soup lunch specials. The new brunch menu was communicated through an email blast to customers in late July. The new Macaroni Grill brunch menu is being served until 4 p.m. each Saturday and Sunday. Diners can get a jump on weekend brunch on Sundays, when the Italian-style chain is opening at 10 a.m.

National Cheesecake Day Cinnabon Cheesecake Factory Cheesecake: Eatery Pulse

Cheesecake Factory celebrates National Cheesecake Day with half-price promotion, two decadent new flavors

The Cheesecake Factory announced a promotion during National Cheesecake Day, which is celebrated Monday July 30. For its guests dining in (only), the chain will offer half-price slices at all of its restaurants across the country. All 197 restaurants in the United States will be participating in the celebration, and guests are getting their shot at any one of over 30 flavors. Additionally, Cheesecake Factory is debuting two new cheesecake varieties: Very Cherry Ghirardelli Chocolate Cheesecake and Cinnabon Cinnamon Swirl Cheesecake.

Macaroni Grill Mix and Match: Eatery Pulse

Macaroni Grill launches new specials, lunch passport, Mix and Match lunch menu

As it moves to further reinvigorate its business, Romano’s Macaroni Grill has launched a new menu and lunch specials, which include a limited-time lunch pass to save guests money. The 85-unit Italian-style casual-dining chain launched the Macaroni Grill Mix and Match (Mix + Match) program, whereby customers can combine any two options on the menu for under $11, or for the same price, they can choose the Unlimited Soup and Salad (Soup + Salad) Program... customers can purchase a Mix and Match lunch pass for $75, giving them access to complimentary lunch for the entire month of August 2018.

Starbucks CFO to Retire: Eatery Pulse

Starbucks CFO to retire amid major developments at coffeehouse giant

Starbucks will see its chief financial officer, Scott Maw, retire November 30. Maw started with the company as global controller in 2011 and later was promoted to senior vice president of corporate finance. Maw has a background in insurance and financial services, and is a graduate of Gonzaga University.

Teriyaki Madness Mobile App: Eatery Pulse

Teriyaki Madness adds mobile app to enhance guest experience

Fast-casual chain Teriyaki Madness has added a mobile app. Customers can order for in-restaurant pickup and will also be able to order for delivery in the markets in applicable markets.The Teriyaki Madness app integration for mobile ordering was created by Olo, a leading provider of seamless ordering at restaurants, which connected the app to the chain’s POS provider, Revel. Its rewards and special community features and enticements were designed by Punchh

Honeygrow Chinatown: Eatery Pulse

Fast-casual Honeygrow expands in MidAtlantic Region

Fast casual restaurants in the Washington, D.C. area continue to grow, as Philadelphia-based Honeygrow expands further in the MidAtlantic region. Honeygrow, which focuses on new and different stir-fry combinations, has 32 locations open across 10 states, currently—with 18 of those stores now open in the MidAtlantic. Stores in D.C. area include Chinatown, Reston, Pentagon City, and Rockville.